On the 22nd, 23rd, and 24th of March 2022, UNIDO in partnership with the Ministry of Industry and in collaboration with the Ministry of Agriculture under the Italian funded project “Strengthening job creation and creativity in the agro-food sector in Lebanon through technology transfer and skills training” participated in HORECA Connects in Beirut to showcase under MAZEEJ brand all of the developed innovations under the project.
MAZEEJ brought together 26 Zaatar producers across Lebanon, producing Zaatar mixes and Zaatar by-products developed by UNIDO. This initiative aims at helping Zaatar producers integrate national and international markets through the Business to Business meetings (B2Bs) organized at HORECA with potential distributors, retailers, manufacturers, gourmet shops, online platforms and supermarket chains from Lebanon and the US.
